The Iconic Spirits Blog
February 20, 2013
Like many other famous cocktails, the origin of the margarita is shrouded in mystery. One version places its invention in Ensenada, Mexico in 1941, when bartender Don Carlos Orozco first served the drink to Margarita Henkel, the daughter of a German diplomat. Another story claims that it was devised a few years earlier by Carlos Herrera, who created it for a former showgirl named Marjorie King. Yet another commonly accepted tale insists that it was first concocted by a Dallas socialite named Margaret “Margarita” Somes. (more…)
February 13, 2013
Am I joking? Of course. Is it funny? Not hardly. It seems that the folks at Maker’s Mark have decided to add more water to their whiskey before bottling, thereby reducing the alcohol level from 90 proof (45%) to 84 proof (42%).
The reason is apparently connected to supply and demand. Worldwide consumption of Bourbon has nearly doubled in recent years, and Maker’s Mark---along with other Kentucky distilleries---is having trouble filling orders from bars, restaurants and package stores. The change in alcohol level will result in a 6% increase in production. (more…)
February 6, 2013
The situation with spirits was more complex. Although the Sazerac Company had been making Rain Vodka from organically grown white corn as early as 1997, the concept was slow to catch on---probably because many drinkers had difficulty accepting the theory that booze could be good for them, at least with a straight face. In fact, the advantages of organic spirits go way beyond any perceived health benefits or taste distinctions. They tend to be made in small batches, allowing the distiller to have tighter control over quality, and they are usually marketed in a fashion that doesn’t insult the intelligence (a practice worth celebrating in itself). (more…)