The Iconic Spirits Blog

Four Roses Bourbon

January 18, 2012

Tags: Bourbon, Four Roses, Mint Julep

Four Roses Bourbon is frequently touted as an example of a spirit that was “lost and rediscovered,” but it never really vanished. Seagram’s, in its infinite wisdom, decided to pull the product off the U.S. market in the 1950s to concentrate on selling blended whiskey here. Four Roses went from America’s most popular Bourbon to the best-selling Bourbon in Asia, while a Four Roses blended whiskey of dubious quality was sold in the U.S. for the next forty years. (more…)