The Iconic Spirits Blog

Pimm's Cup: The Rites of Spring

May 2, 2012

Tags: Pimm's Cup

Premixed cocktails just won’t go away, despite the fact that no one admits to drinking them. They were never really stylish in America, since they conjured up images of brown bags, bums and convenience store parking lots; in this age of designer libations, they seem to suggest laziness, as well as a lack of imagination and taste. Even so, they turn up like the unwanted dinner guest. At the recent convention of the Wine & Spirits Wholesalers of America in Las Vegas, one of the flashy “new products” was something called Twist In A Glass, which contained a precise amount of mixer (Margarita, Cosmo, etc.) in a cocktail glass, just waiting for the customer’s alcohol of choice. (more…)