The Iconic Spirits Blog

Tales Turns Ten

August 1, 2012

Tags: Tales of the Cocktail

Tales of the Cocktail, America’s premiere annual cocktail event, celebrated its tenth anniversary last week in New Orleans.

Over 20,000 people streamed into the Big Easy for five days of tastings, seminars and sponsored events. The attendees were a mixed bag of mixologists and industry professionals, along with consumers who know a good party when they see one. Ground zero for the festivities was the vintage Monteleone Hotel in the French Quarter, with overflow events spilling out onto the street and into a cluster of nearby hotels. Seminars ranged from the historical (top cocktails of the past ten years) to the unusual (cocktails based on beer or coffee) to the positively geeky (how to make your own vermouth or bitters). Virtually every major spirits brand sponsored a tasting room during the week, and the packed lobby of the Monteleone was lubricated by servers circulating with trays of drinks. (more…)