The Iconic Spirits Blog

Square One Organic Vodka

July 25, 2012

Tags: square one organic vodka, allison evanow

The concept of organic spirits is relatively new, at least in the popular or commercial sense. Even though Americans have gained an appreciation of natural, organic and sustainable products in recent years, many consumers might still regard organic spirits to be an oxymoron---how, exactly, can booze be good for you?

Organic spirits arenít likely to turn up in health food stores anytime soon, but thereís a wide gap between them and their mass produced, high-volume cousins. They are more likely to be made from carefully grown and selected ingredients; production tends to be small-batch, allowing the distiller to devote more attention to detail; they are usually marketed from the ground up, relying on bartender education and targeted retail placement rather than multi-million dollar ad campaigns featuring rappers or supermodels. (more…)