The Iconic Spirits Blog

Bols Natural Yoghurt Liqueur

August 14, 2013

Tags: bols natural yoghurt liqueur

About six weeks ago I did a post on bizarre beverages, and made the observation that yesterday’s strange beverage is today’s commonplace quaff. Yoghurt liqueur is a good example. Ten years ago it would have made most Top Ten Bizarre lists, but today seems almost pedestrian compared to bacon vodka, reptile-infused wine and Mamma Mia Pizza Stout.

The concept of a yoghurt liqueur is not only tame stuff in 2013, but the first one on the market is being made by one of the world’s oldest and most respected spirits companies. The Bols family established a distillery shortly after their arrival in Amsterdam in 1575. By the early 17th century the operation had become the dominant player in the manufacture of both flavored liqueurs and genever, the Dutch juniper-infused libation from which modern gin evolved. The last family member died in 1813, and over the next two centuries the company went through numerous phases of ownership, including joint ventures with Diageo and Remy Cointreau. Today it remains what it has been for a very long time: the leading creator and marketer of liqueurs, with a current portfolio of 38 different flavors. (more…)