The Iconic Spirits Blog

Casa Noble Tequila

January 30, 2013

Tags: casa noble tequila

Three decades ago, the concept of premium tequila was unknown in this country. In fact, it probably would have been considered laughable. Tequila in America was the drink of frat boys, bikers and bums. It was what you drank if you wanted to get obliterated as quickly as possible. It smelled like rotting compost, and tasted worse. In fact, the standard method of ingesting it---downing a shot quickly, along with a dose of salt and lime---had been developed specifically to mask the aroma and flavor of the stuff. (more…)