The Iconic Spirits Blog

Bourbon and Water

February 13, 2013

Tags: maker's mark

Get ready for the newest innovation in the world of spirits: the premixed Bourbon and water.

Am I joking? Of course. Is it funny? Not hardly. It seems that the folks at Makerís Mark have decided to add more water to their whiskey before bottling, thereby reducing the alcohol level from 90 proof (45%) to 84 proof (42%).

The reason is apparently connected to supply and demand. Worldwide consumption of Bourbon has nearly doubled in recent years, and Makerís Mark---along with other Kentucky distilleries---is having trouble filling orders from bars, restaurants and package stores. The change in alcohol level will result in a 6% increase in production. (more…)