Am I joking? Of course. Is it funny? Not hardly. It seems that the folks at Makerís Mark have decided to add more water to their whiskey before bottling, thereby reducing the alcohol level from 90 proof (45%) to 84 proof (42%).
The reason is apparently connected to supply and demand. Worldwide consumption of Bourbon has nearly doubled in recent years, and Makerís Mark---along with other Kentucky distilleries---is having trouble filling orders from bars, restaurants and package stores. The change in alcohol level will result in a 6% increase in production. (more…)