The Iconic Spirits Blog

Partida Tequila

October 3, 2012

Tags: partida tequila

Most of us are suckers for tradition---the fourth-generation distiller, the wine estate dating to 1600. At the same time, we cherish entrepreneurs, and admire the visionary person who creates something out of nothing.

Partida Tequila falls firmly in the second category. It was created by J. Gary Shansby, who worked his way up to Chairman of the Board and CEO of Shaklee Corporation. Following that, he founded a consumer goods private equity firm and devoted himself to building brands: Famous Amos cookies, Mauna Loa macadamia nuts, Terra Chips and La Victoria Mexican foods, among others. (more…)