I recently received an invitation to meet with Thomas Kuuttanen, creator and master blender of Purity Vodka. I wasn’t familiar with Purity, but was told that it was a revolutionary brand of vodka that was distilled 34 times before release. My reactions were predictable:
1. Who needs another vodka?
2. 34 distillations? Why not 187 or 642? Either way, wouldn’t you end up with a spirit that was tasteless and totally without character? (more…)