The Iconic Spirits Blog

Purity Vodka

September 26, 2012

Tags: purity vodka, thomas kuuttanen

I recently received an invitation to meet with Thomas Kuuttanen, creator and master blender of Purity Vodka. I wasn’t familiar with Purity, but was told that it was a revolutionary brand of vodka that was distilled 34 times before release. My reactions were predictable:

1. Who needs another vodka?

2. 34 distillations? Why not 187 or 642? Either way, wouldn’t you end up with a spirit that was tasteless and totally without character? (more…)