
The latest TV ad for Hornitos Tequila, titled “Not Just Any Tequila,” is on its way to the commercial hall of fame. Four guys walk into a bar and order tequila shots. When the bartender asks them if they want a specific brand, they reply: “It doesn’t matter---any tequila.” The ad then morphs into a series of fantasies. The quartet are standing in a barber shop, saying “It doesn’t matter---any haircut,” followed by a shot of four badly butchered mohawks. After saying “It doesn’t matter---any tattoo,” they end up with facial ink depicting butterflies and happy faces. In a travel agency, they say “It doesn’t matter---anyplace,” and ride a bus filled with octogenarians singing, “She’ll be coming ‘round the mountain when she comes.” In the final shot, they relent and say: “You know what---make it Hornitos Tequila.” (more…)